Pevlika Browser Apps

Customer Lifetime Value Calculator

Customer lifetime value from order value, frequency, lifespan and margin.

Runs in your browser — nothing is uploaded

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How to use Customer Lifetime Value Calculator

  1. Enter your values — the unit for each field is shown next to it.
  2. The result updates instantly as you type.
  3. Copy the results, or change inputs to compare scenarios.

Formula & assumptions

LTV = AOV × purchases/year × years × gross margin

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