Marketing Calculators
Advertising and funnel metrics with clear formulas — plus UTM links for tracking campaigns.
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UTM BuilderBuild campaign URLs with UTM parameters for Google Analytics tracking.
URL CleanerStrip tracking parameters (utm_, fbclid, gclid…) from links, one or many at a time.
ROAS CalculatorReturn on ad spend, with break-even ROAS and profit.
Break-Even ROAS CalculatorThe minimum ROAS to not lose money on ads.
CPA CalculatorCost per acquisition from ad spend and conversions.
Maximum CPA CalculatorThe most you can pay per acquisition and still hit your margin.
CPC CalculatorCost per click from ad cost and clicks.
CPM CalculatorCost per thousand impressions — or cost or impressions from CPM.
CTR CalculatorClick-through rate from clicks and impressions.
Conversion Rate CalculatorConversion rate from conversions and visitors, with value per visitor.
Cost per Lead CalculatorCPL from campaign spend and leads.
Lead-to-Customer Rate CalculatorShare of leads that become customers, and cost per customer.
Funnel Drop-off CalculatorStep-by-step drop-off and overall conversion for a funnel.
Revenue per Visitor CalculatorAverage revenue each website visitor brings in.
Revenue per Click CalculatorRevenue each ad click brings in, compared with its cost.
Email Open Rate CalculatorOpen, click, bounce and click-to-open rates for an email campaign.
Click-to-Open Rate CalculatorCTOR: share of openers who clicked a link.