UTM Builder

Add UTM parameters to any link so Google Analytics shows exactly which campaign, newsletter or post sent your visitors.

Runs in your browser — nothing is uploaded

Campaign URL

How to use UTM Builder

Enter the page URL and campaign details (source, medium and campaign are the essentials).
Copy the generated link.
Use it in your email, ad or post — or turn it into a QR code.

Which parameters are required?

utm_source (e.g. newsletter, facebook), utm_medium (e.g. email, social, cpc) and utm_campaign (e.g. spring_sale). Term and content are optional.

Should I use capitals or spaces?

Stick to lowercase with underscores or hyphens. UTM values are case-sensitive, so “Email” and “email” show up as different mediums.