Pevlika Browser Apps

Customer Acquisition Cost Calculator

CAC from marketing and sales spend and new customers.

Runs in your browser — nothing is uploaded

—

How to use Customer Acquisition Cost Calculator

  1. Enter your values — the unit for each field is shown next to it.
  2. The result updates instantly as you type.
  3. Copy the results, or change inputs to compare scenarios.

Formula & assumptions

CAC = (marketing + sales costs) ÷ new customers

LTV:CAC Ratio CalculatorRatio of lifetime value to acquisition cost, with payback period. Customer Lifetime Value CalculatorCustomer lifetime value from order value, frequency, lifespan and margin. CPA CalculatorCost per acquisition from ad spend and conversions. Product Profit CalculatorProfit per order after product cost, shipping, fees, ads and returns.