Pevlika Browser Apps

LTV:CAC Ratio Calculator

Ratio of lifetime value to acquisition cost, with payback period.

Runs in your browser — nothing is uploaded

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How to use LTV:CAC Ratio Calculator

  1. Enter your values — the unit for each field is shown next to it.
  2. The result updates instantly as you type.
  3. Copy the results, or change inputs to compare scenarios.

Formula & assumptions

LTV:CAC = LTV ÷ CAC

Customer Lifetime Value CalculatorCustomer lifetime value from order value, frequency, lifespan and margin. Customer Acquisition Cost CalculatorCAC from marketing and sales spend and new customers. ROAS CalculatorReturn on ad spend, with break-even ROAS and profit. Product Profit CalculatorProfit per order after product cost, shipping, fees, ads and returns.