Break-Even ROAS Calculator
The minimum ROAS to not lose money on ads.
Runs in your browser — nothing is uploaded—
Details
How to use Break-Even ROAS Calculator
- Enter your values — the unit for each field is shown next to it.
- The result updates instantly as you type.
- Copy the results, or change inputs to compare scenarios.
Formula & assumptions
Break-even ROAS = 1 ÷ gross margin