Maximum CPA Calculator
The most you can pay per acquisition and still hit your margin.
Runs in your browser — nothing is uploaded—
Details
How to use Maximum CPA Calculator
- Enter your values — the unit for each field is shown next to it.
- The result updates instantly as you type.
- Copy the results, or change inputs to compare scenarios.
Formula & assumptions
Max CPA = AOV × gross margin − AOV × target margin