Maximum CPA Calculator

The most you can pay per acquisition and still hit your margin.

Runs in your browser — nothing is uploaded

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How to use Maximum CPA Calculator

  1. Enter your values — the unit for each field is shown next to it.
  2. The result updates instantly as you type.
  3. Copy the results, or change inputs to compare scenarios.

Formula & assumptions

Max CPA = AOV × gross margin − AOV × target margin